The Club Managers Association of America (CMAA) serves managers of clubs that are member-focused — not only golf clubs, but also country, city, athletic, faculty, yacht, town and military clubs.

As a community for sharing ideas, the CMAA often brings in outside expertise to help club managers create the best possible club experience for their members, and Toro has been proud to offer some of that expertise.

In this short Q&A session, we asked Jeffrey Morgan, CEO of CMAA, about what his association does, how Toro supports those efforts, and how CMAA is looking toward the future. Watch the video for his answers.

Toro Relationship Series: Club Managers Association of America

CMAA is the largest professional association for managers of membership clubs with 6,500 members throughout the U.S. and internationally. Learn more about CMAA and the resources it offers at