{"id":1852,"date":"2014-06-03T12:38:11","date_gmt":"2014-06-03T19:38:11","guid":{"rendered":"https:\/\/toroadvantage.wpengine.com\/?p=1852"},"modified":"2023-05-08T15:00:30","modified_gmt":"2023-05-08T15:00:30","slug":"celebrating-100-years-lessons-in-building-a-company-that-lasts","status":"publish","type":"post","link":"https:\/\/www.toroadvantage.com\/de\/equipment\/celebrating-100-years-lessons-in-building-a-company-that-lasts\/","title":{"rendered":"Celebrating 100 Years: Lessons in Building a Company That Lasts"},"content":{"rendered":"

Tough times never last, but tough companies do. That\u0092s evident from the challenges The Toro Company faced in the very beginning \u0096 and throughout its history. In Toro\u0092s first 30 years, the company\u0092s leaders navigated through the Great Depression and two world wars by staying true to the company\u0092s core principles and values \u0097a constant focus has driven the company\u0092s longevity ever since. Here are some of the strategies and principles that have contributed to Toro\u0092s success over its first 100 years:<\/p>\n

 <\/p>\n

Intense focus on solving customer problems, first and foremost.<\/i><\/b><\/p>\n

Hard-sell tactics have never been part of Toro\u0092s culture; it has always been about finding out what the customer needs, meeting those needs and providing exemplary service. In fact, Toro got its start in the golf industry by listening and solving problems. Our first two golf products (a fairway roller in 1918 and a fairway mower in 1919) came about as requests from golf clubs in Minneapolis. The staff at each club collaborated with Toro on a number of early products, offering input and helping to test equipment.<\/i><\/b><\/p>\n

 <\/p>\n

\"Toro\u0092s<\/a><\/p>\n

Toro\u0092s first motorized fairway mower (1919) was based on a farm tractor design. It had a wooden frame and the cutting reels were steered with rope. Early prototypes like this started the golf industry\u0092s transformation from horse-drawn to mechanized equipment.<\/em><\/p>\n<\/div>\n

 <\/p>\n

Taking care of the customer after the sale.<\/i><\/b><\/p>\n

John Samuel Clapper, the company\u0092s co-founder and first president, thought that any manufacturer of a complicated piece of machinery should care more about that product after<\/i> the sale than before. For the last century, Toro has done that in three key ways:<\/p>\n

 <\/p>\n

Standing behind the product. <\/b><\/p>\n

In 1926, Toro became the first in the industry to appoint a golf course field service representative. Mungo Reid \u0093Scotty\u0094 McLaren, was charged with traveling the country to visit every golf course that had purchased Toro equipment at least once a year. At each stop, he inspected the equipment with the crew, helped them fix any problems and provided much appreciated training.<\/p>\n

That tradition of customer service continues today. In the words of a golf course superintendent in Scotland, Pennsylvania, \u0093I can tell anyone considering purchasing Toro equipment, you won’t go wrong. When I had a problem with my fairway unit, Toro took the high road, stood behind its product, and made me a loyal customer.\u0094<\/p>\n

\"Orville<\/a><\/p>\n

Orville Clapper (front row, second from left \u0096 the youngest son of Toro\u0092s first president, John Samuel Clapper), T.L. Gustin (back row, sixth from left \u0096 an original Bull Tractor employee), and exporter Henry Jahn (not pictured) set up Toro\u0092s first distributorship in New York in 1922.<\/em><\/p>\n<\/div>\n

 <\/p>\n

Standing behind our distributor partners.<\/b><\/p>\n

Scotty McLaren not only supported our customers,\u00a0but he also visited all of our distributors and trained them. To this day, we stand behind all of our distributors with ongoing training, exceptional parts fill rates, sales and technical support, warranty coverage, and many other tools to help them provide the level of service our customers have come to know and trust.<\/p>\n

As another loyal Toro customer in Boone, North Carolina, stated, \u0093It’s truly a blessing to have dependable equipment in combination with exemplary service.\u0094<\/p>\n

 <\/p>\n

Staying close to what\u0092s important to the customer.<\/b><\/p>\n

Toro\u0092s third president, Ken Goit, once said, \u0093The success of this company is no secret. It has been due to two simple things: building a good product and treating customers honestly and fairly.\u0094 This fundamental approach has played a significant role in helping Toro achieve its100th anniversary, and provides the foundation for continued success into the company\u0092s next century.<\/p>\n

Every new product, feature and improvement we develop is driven by the need to make life easier and more productive for the people we serve. That attitude is reflected in comments from another superintendent in Warren, Pennsylvania, as posted on the Toro Leaderboard<\/span><\/a>: \u0093It is obvious that Toro has listened to customer wishes and needs, and delivered us into a new era of precision mowing with \u0091all the fixins\u0092!\u0094<\/p>\n

 <\/p>\n

Providing exemplary expertise in sales and service, and unparalleled local support.<\/i><\/b><\/p>\n

Another loyal golf customer in Mendham, New Jersey states that, \u0093The expert sales staff at my Toro distributor gives me product support whenever I need it. That’s why I love my Toro!\u0094<\/p>\n

The importance of local support permeates the fabric of The Toro Company, and can be traced back to Clapper\u0092s foresight and belief that Toro should have a network of distributors to provide the local, expert service golf courses need. The company set up its first distributor in 1922 and had 17 distributors by the end of 1925 \u0097 providing a big competitive advantage as it relates to serving golf courses around the country. Our distributor network, to this day, continues to play a vital role in our golf business, delivering local support our customers depend on. One of these distributorships are in their fourth generation with Toro.<\/p>\n

\"Toro\u0092s<\/a><\/p>\n

Toro\u0092s first manufacturer service representative, Scotty McLaren, traveled the country to visit every golf course with Toro equipment.<\/em><\/p>\n<\/div>\n

\u00a0<\/i><\/b><\/p>\n

 <\/p>\n

Taking care of your employees.<\/i><\/b><\/p>\n

Toro\u0092s focus on taking care of customers extends to their long history of taking care of employees. As Ken Melrose, Toro\u0092s eighth president, said, \u0093We believe the single most important factor that influences our success as a company is the Toro employee.\u0094<\/p>\n

Several of Toro\u0092s presidents were known for walking the plant to talk with workers regularly. They knew their employees\u0092 names and their families. An interesting example of how Toro stood out in support of employees was that during the Great Depression, while many companies simply let go of employees, The Toro Company opted to cut back hours instead of jobs to keep people earning paychecks. Even in those early years, company leaders knew and acted upon the belief that people were our greatest asset.<\/p>\n

\u00a0<\/b><\/p>\n

Thanks to our customers for putting their trust in Toro!<\/b><\/p>\n

Any company that lasts for a century must inevitably endure challenges, turning points and difficult economic times and learn from those experiences. The Toro Company has been able to overcome these trials and tribulations to achieve lasting success by focusing on, and not losing sight of, our core people and performance values and the true needs of our customers.<\/p>\n

As we celebrate our centennial, we\u0092re not only looking back but also forward at new ways to take care of our customers in the years to come. That means both our valued channel partners as well as end-user customers. For us, it\u0092s not just what<\/i> we do, but how<\/i> we do it that counts. At the end of the day, it is our foundational values that extend from Toro through our distributor partners that have helped our company weather the test of time. And of course, it is only proper that we conclude by expressing our sincere thanks to all of our end-user customers for putting their trust in Toro.<\/p>\n

 <\/p>\n

For an interactive timeline of Toro\u0092s historic milestones, visit toro.com\/100<\/span><\/a>. You can also share your Toro stories online here<\/span><\/a>.<\/i><\/b><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The secret to The Toro Company\u0092s longevity is surprisingly simple. Find out what strategies have kept Toro moving forward for a century. <\/p>","protected":false},"author":8,"featured_media":1853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,23,34],"tags":[],"class_list":["post-1852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-equipment","category-general","category-other-golf"],"acf":[],"yoast_head":"\nCelebrating 100 Years: Lessons in Building a Company That Lasts - Toro Advantage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toroadvantage.com\/de\/equipment\/celebrating-100-years-lessons-in-building-a-company-that-lasts\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating 100 Years: Lessons in Building a Company That Lasts - Toro Advantage\" \/>\n<meta property=\"og:description\" content=\"The secret to The Toro Company\u0092s longevity is surprisingly simple. 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